Big dictionary of business and management. 2014.
Mall-intercept personal interview — A mall intercept personal interview is a survey whereby respondents are intercepted in shopping in malls. The process involves stopping the shoppers, screening them for appropriateness, and either administering the survey on the spot or inviting… … Wikipedia
Marketing research process — is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to problem, research design formulation, field work, data preparation and analysis … Wikipedia
Statistical survey — Statistical surveys are used to collect quantitative information about items in a population. Surveys of human populations and institutions are common in political polling and government, health, social science and marketing research. A survey… … Wikipedia
